Dilbert Comic
When you say, pay some other person to do the work for you, Wesley, I’m going to assume that you are talking about hiring a professional Web site designer to do the work and not your next-door neighbor’s teenage boy. If my assumption is correct, then read more. If not, go ahead and flip over to the comics section. You’ll get no good out of the advice I am about to give, so you may as well consult Dilbert for your hot business tips.
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Should you build and maintain your business Web site yourself or pay somebody to do it for you? Let me answer your question with a couple of my personal. Number one : is building and maintaining Web sites the key focus of your business? Number two : could your time be used more wisely doing more vital things like, oh I do not know, say running your business? If your answers were no and yes, respectively, then you have no business building and maintain an internet site.
In other words, every minute you spend concentrating on jobs that don’t make a contribution to the growth of your business and so increase your bottom line is time wasted.
If you want to be a web designer, be a web designer.
case in point : I once had a very rich dentist ask if I could teach him how to maintain his site so he wouldn’t have to pay me to do it. Now my teeth had helped put this bloke’s kids through varsity, but that didn’t seem to matter. And he charged me enough for the cleaning to keep his site updated for months. Smart man.
A well-designed Web site can bring you a many-fold return on your investment.
While it’s best to leave site design and upkeep to the mavens, it is up to you ( or somebody considered a subject matter expert in your company ) to supply the designer with the content ( text and photographs ) that best conveys your company’s message to your customers. A website, no matter how well designed, is incomprehensible if it doesn’t have the content needed to interest customers in the products you sell or services you provide.
Go over these points with the designer before the design process begins as the answers will help determine the direction your web site’s design should take.
Most business sites have two purposes : ( one ) to teach the consumer and, ( two ) to sell them products or services. If you paint houses the purpose of your web site is to teach home owners on why your services are superior to other painters and sell them on hiring you to paint their house. By outlining the purpose of your web site you will give the designer the information required to form a Web site that best conveys that purpose to your target market.
your web site content should be driven by the nature of your business. Remember to pinpoint the purpose of your website, then develop the content to serve that purpose.
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